Feb 03, 2022
Thought Leadership
The 5-Step Revenue Recognition Framework - ASC 606
When we talk about implementing subscription billing and other complex or usage-based billing models, we focus on the parts of the quote-to-cash process that involve the customer—from billing methods, to the usage and rating process, to invoicing and payments, and finally collections.
For companies selling subscription services that are delivered over time, it is as important to understand how revenue should be reported in financial statements that may need to be audited by public accountants.…
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Jan 25, 2022
Thought Leadership
5 Things Every CFO Needs to Know About Subscription Billing
As more and more businesses in every industry are shifting to subscription models, the benefits of these models—from revenue predictability to customer loyalty—have become increasingly apparent. And yet, successfully embracing subscription models requires a little more effort than simply declaring the switch. Businesses that want to reap the benefits of subscriptions have to be prepared, with billing systems in place that enable them to take full advantage of everything these models have to off…
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Jan 20, 2022
Thought Leadership
Gotransverse in Forbes: Why More Vendors Embrace Dynamic Pricing in B2B Marketplaces
“The B2B suppliers are seeing the success of B2C e-commerce sites and recognize that online marketplaces are a great way to reach customers. Companies like Amazon, Facebook, and Overstock offer aggregate marketplaces that have been attracting consumers for years, and more B2B buyers are looking for online destinations where they can source whatever they need.”- James Messer, CEO and Founder, Gotransverse, in Forbes
This month in Forbes, Gotransverse founder and CEO James Messer wrote an article…
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Jan 11, 2022
Company News
Built In Austin Honors Gotransverse in Three Categories on its 2022 Austin Best Places List
We’re starting 2022 on a high note at Gotransverse, as we’ve been named a winner in three major categories on Built In Austin’s 2022 Best Places list. Check us out among Austin’s Best Places to Work, Best Midsize Companies, and Best Paying Companies.
“This year saw a record number of entrants — and the past two years fundamentally changed what tech professionals want from work. These honorees have risen to the challenge, evolving to deliver employee experiences that provide the meaning and purp…
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Jan 07, 2022
Thought Leadership
How CEOs Can Harness the Power of Ecosystems with Smarter Subscription Billing Software
Here at Gotransverse, we’ve been buzzing about the power of ecosystems to offer more value for customers and significantly increase growth potential for businesses. But before we go any further, let's stop and clarify what we mean when we talk about ecosystems in the business context. A recent EY defines them clearly and concisely:
“A business ecosystem is a purposeful business arrangement between two or more entities (the members) to create and share in collective value for a common set of cus…
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Jan 04, 2022
Thought Leadership
5 Things Every CEO Needs to Know About Subscription Billing
At first glance, subscription models appear to be a simple, surefire way to drive recurring revenue. What could be complicated about recurring payments for a steady stream of goods and services? But in reality, while subscription models are a powerful driver of predictable, recurring revenue, they’re far from the “set it and forget” simplicity many businesses expect them to be. And when a new business — or a business that’s just begun embracing this model — takes that simplicity for granted, so…
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Dec 29, 2021
Thought Leadership
2021 in Review: Gotransverse Celebrates a Year of Milestones & Achievements
As we have dealt with the upheavals and uncertainty of the last two years, we are infinitely grateful that we did so with tenacity, flexibility, and camaraderie that led Gotransverse through the difficult challenges caused by the pandemic. And those same values that, against all odds, turned 2020 into a banner year which empowered our team to outdo itself in 2021. This has been another year of incredible growth, and I want to take a moment to reflect on some of our biggest achievements before w…
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Dec 21, 2021
Thought Leadership
2021: The Year of the B2B Marketplace
As we wrap up 2021 and look back at trends in billing over the last year, there's one clear thing: if 2020 was the year digital B2C commerce took off, 2021 was the year B2B commerce followed suit. Today, according to Gotransverse’s founder and CEO, James Messer, “the B2B suppliers are seeing the success of B2C e-commerce sites and recognize that online marketplaces are a great way to reach customers," and we've started to see marketplaces cropping up offering self-service, digitally sourced goo…
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Dec 14, 2021
Thought Leadership
How Savvy Businesses Keep Revenue Flowing — Even in a Pandemic
Despite the rollout of vaccinations this spring and the dwindling case numbers we witnessed in the fall, the COVID-19 pandemic and all its twists, turns, and variants continue to keep our economy and our business landscape — not to mention our lives — in a state of flux.
For businesses, the spring of 2020 was a sudden and dramatic lesson on the importance of flexibility in the face of chaos. Already agile businesses — those that were able to quickly cut costs, repackage existing offerings, disc…
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Dec 07, 2021
Thought Leadership
Going Beyond Subscriptions: How Intelligent Billing & Dynamic Monetization Can Move the Needle for Your Company
When it comes to recurring revenue, simple subscription models are the old standby. Customers pay a predetermined amount per month, quarter, or year and receive a steady stream of goods or services in exchange. Businesses and investors alike love the predictable nature of the revenue, while customers are hooked on the convenience of the “set it and forget it” model.
But simple subscriptions aren't the end-all, be-all — far from it. While the recurring revenue is a must-have, the model puts a pr…
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