Demand Generation Manager

Gotransverse is seeking an innovative and highly collaborative Demand Generation Manager to join our growing marketing team. In this role, you'll develop a strategy that focuses on crafting and executing outbound, ABM, and inbound campaigns with the objective of generating a high-quality sales pipeline that will ultimately contribute to revenue growth.

A successful candidate possesses a deep understanding of what makes an effective marketing campaign, how to message it across the marketing mix, and which integrated activities will drive results.

Responsibilities:

• Work with marketing leadership to build a demand generation marketing program strategy that supports key business objectives.
• Develop comprehensive B2B demand generation, multi-channel strategies covering the entire marketing and sales funnel (TOF/MOF/BOF), including awareness, lead generation, and nurture campaigns.
  • Work with Marketing Operations to convert inbound website traffic to leads
  • Own the execution on a diverse set of email campaigns with a mix of evergreen, experimental, product, and ad-hoc programs.
  • Build, own and mature ABM program.
  • Establish offsite lead generation channels, such as 3rd-party advertising partners and paid acquisition programs.
  • Ensure integrated marketing campaigns across all channels - digital, email, social media, events, and content marketing.

• Work with Product Marketing to create compelling and consistent messaging for campaigns.
• Maintain a feedback loop with sales to optimize campaigns, align messaging, and identify opportunities for pipeline acceleration.
• Analyze, report, and optimize demand generation programs based on ROI and sales effectiveness.

Experience/Skills Desired:

• Bachelor's degree in marketing, communications, or a related discipline.
• Minimum of 5 years of experience in B2B demand generation or lead generation, including full-funnel strategies.
• 3-5 years of experience in B2B SaaS marketing, with experience in target audience segmentation, buyer personas, and buyer journey mapping.
• 1-2 years of experience in ABM.
• Proven track record of delivering highly engaging marketing experiences across channels and to diverse audience segments.
• Strong project management capabilities, with the ability to manage multiple projects in parallel.
• Excellent grasp of marketing automation and experience with marketing automation software – Pardot highly preferred.
• Experience with Account Based Marketing and the associated tools and platforms – 6sense highly preferred.
• Experience with PPC, display, and paid social advertising as part of a comprehensive marketing campaign.
• Outstanding verbal and interpersonal communication and collaboration skills.
• Creative thinker with the ability to generate innovative ideas.

To Apply:

Please send your resume to careers@gotransverse.com. Resume submission is required for consideration. Only candidates already eligible to work in the United States will be considered.

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at Gotransverse, LLC are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.