Product Marketing Manager

We are seeking a highly motivated and experienced Product Marketing Manager to join our fast-growing SaaS company. The Product Marketing Manager will be responsible for driving the messaging, positioning, customer segmentation, and go-to-market strategies for our products. Work location will be hybrid remote with primary in our downtown global headquarters in Austin, Texas.

In the Product Marketing Manager role, you will:

  • Increase Product Preference and Demand:
    • Identify and execute activities to increase preference, demand, and sales opportunities for our product offerings.
    • Develop and improve Product Marketing Function processes and ways of working.
    • Support and enhance the usage of our solutions and product adoption.
    • You must have deep experience in building ICPs and Personas.
  • Support Internal Teams:
    • Assist Sales, Customer Success, Account Managers, and onboarding teams to successfully communicate and sell our products and solutions.
    • Develop customer-centric product positioning and messaging that articulates our product value and supports customers throughout their journey.
  • Market and Customer Analysis:
    • Develop customer segments and user personas.
    • Create compelling launches of new products and features to generate product interest and adoption.
    • Understand buyer needs and promote our solutions to them.
    • Develop Ideal Customer Profiles (ICP) to guide marketing strategies and campaigns.
  • Go-to-Market Strategy:
    • Manage end-to-end go-to-market plans, working with cross-functional teams to increase impact and outcome.
    • Analyze market and competitive trends and translate data into effective product messaging.
  • Performance Management:
    • Manage KPIs to drive product adoption and customer engagement.
    • Set and ensure the right metrics and KPIs are in place to effectively evaluate success.
    • Monitor and analyze the effectiveness of efforts, making data-driven adjustments as needed.
    • Provide regular reports and insights on metrics and their impact on business goals.

Who you are:

  • Experienced (3 - 5 years) in product marketing within the SaaS industry.
  • Skilled at engaging and building trust with internal teams and leaders.
  • Effective at prioritizing tasks and responsibilities across projects.
  • Knowledgeable in driving SaaS product marketing.
  • Able to lead cross-functional projects with collaboration from other teams (may include multiple regions).
  • Proficient in executing modern digital marketing strategies and campaigns.
  • Creative and passionate about developing innovative go-to-market programs.
  • Comfortable working in fast-paced environments with the ability to handle multiple responsibilities simultaneously.
  • Adept at content production and copywriting.
  • Motivated to drive, inspire, and engage those around you.

Gotransverse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us at Gotransverse and be a part of revolutionizing the billing industry!

To Apply:

Please send your resume to Resume submission is required for consideration. Only candidates already eligible to work in the United States will be considered.

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at Gotransverse LLC are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.