Success Story: Amplifier

Every business team strives for growth and strong product sales. But what if you expected to sell one thousand units of a product that ultimately sold millions? That’s exactly what happened to Amplifier when they originally signed the LIVESTRONG™ Foundation. The organization projected up to one million units over the first year, but their famous yellow wristbands went viral and drove sales of nearly 40 million wristbands in less than a year.

Such large shipment volume exposed gaps within Amplifier’s operations, and the executive team made the decision to plow some of their extra capital back into the company—investing in technology to improve operational efficiency and customer experience.

Challenge: To accommodate rapid growth in its merchandising services, Amplifier needed a more automated process for generating detailed, usage-based invoices for clients.

Solution: TRACT® by Gotransverse provides cloud-based billing for Amplifier to support scalable, high volume, usage- based billing.

Results: Amplifier generates highly-detailed client invoices based on usage data for services across the operation. TRACT® delivers frequent and granular revenue information, helping to inform strategic business decisions.

“With our operational systems and our TRACT® billing platform, I can tell you how much money we are making by the hour, as opposed to waiting until the end of the week and running reports. That’s powerful.” - Jud Harris, CTO

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