Gotransverse | Blog


Apr 13, 2021 Thought Leadership

Back to Billing Basics: Revenue Recognition

At Gotransverse, we spend a lot of time in the weeds, looking at the nuances of agile billing and all it entails. (We can’t help it; we’re obsessed.) But as we kick off the second quarter, we want to spend some time going back to basics, with overviews of some of the key elements of billing and critical billing platform functionalities. We’ll kick off revenue recognition. This is needed in the final piece of the quote-to-cash process — the one that enables businesses to claim the money they e…
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Apr 06, 2021 Thought Leadership

10 Subscription Billing Metrics Businesses Need to Track

Companies offering simple, straightforward business models such as one-time purchases or perpetual licensing, can use simple, straightforward metrics in their financial reporting. But tracking performance under a subscription billing model is a little different, and companies adopting these models will need to look at a new set of indicators to ensure they’re on the path to growth. We break down ten key metrics here. 1. Monthly Recurring Revenue (MRR) Monthly recurring revenue (MRR) is a founda…
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Mar 30, 2021 Thought Leadership

Giving Recurring Revenue New Life with Consumption-Based Models

From media streaming to groceries to transportation to monthly boxes of just about anything you could ever want to buy, subscriptions have taken over consumers’ lives in a big way. And the convenience of these models made them even more popular in 2020 as they allowed folks to continue using their favorite products and try out new services even as they were sheltering in place. However, we’ve recently seen a new trend begin to emerge: subscription fatigue. Deloitte reported last year that nearl…
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Mar 23, 2021 Thought Leadership

Myth vs. Reality: How to Tell if a Vendor Truly Supports Usage-Based Billing

As usage-based pricing models have grown in popularity among companies of a wide range of sizes in just about every industry, one troubling trend has developed in the billing landscape: many vendors advertise themselves as usage-based billing experts when, in reality, they’re capabilities extend to only the most basic models. Businesses that invest in usage-based platforms to replace their legacy systems, only to find their new system is less robust than they’d hoped will quickly find themselve…
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Mar 16, 2021 Thought Leadership

Gotransverse in Forbes: The Year of Consumption-Based Services

“Some say that 2020 was the year of subscription pricing. If that is the case, you can expect 2021 to be the year of consumption-based revenue.” - James Messer, Founder and CEO, Gotransverse, in Forbes Earlier this month, Gotransverse founder and CEO James Messer wrote an article for Forbes about the evolution of traditional subscription services. He acknowledged that the COVID-19 pandemic has driven significant demand for subscription services as consumers have sought to procure everything fro…
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Mar 09, 2021 Thought Leadership

The 4 Things Every CFO & CIO Need to Know About Usage-Based Billing

At this year’s MGI Monetize Forum, Gotransverse Vice President of Marketing Marni Burger spoke with MGI’s Managing Director Andrew Dailey about the power of sophisticated monetization strategies for growing businesses. The interview covered a lot of valuable ground for CFOs and CIOs considering usage-based billing for their organizations, but toward the end of the conversation, Marni laid out four things every leader needs to keep in mind as they search for the right usage-based billing partner…
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Mar 02, 2021 Thought Leadership

Preview FT Partners’ Exclusive Interview with Gotransverse Founder and CEO James Messer

Financial Technology Partners (FT Partners) recently interviewed our Founder and CEO, James Messer for their CEO Monthly Payments & Transaction Processing Market Update & Analysis. Among other things, the wide-ranging interview covered Messer’s personal and professional background, Gotransverse’s core value proposition, and the complexities of recurring billing. We hope you’ll download the full interview, but in the meantime, here are a few of the highlights. Gotransverse Is Built on Ex…
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Feb 23, 2021 Product Insights

Introducing Gotransverse Collections and Dunning Tools

Earlier this month, Dan Beter, our Director of Customer Solutions, created a video to introduce Gotransverse’s collections and dunning tools. We encourage you to watch the full video here, but in the meantime, these are the highlights. MGI research shows that 42 percent of companies experience revenue leakage, which is what happens when businesses inadvertently leave money on the table. While these leaks can be on the expense side, they’re more often the result of under-billing customers — or f…
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Feb 16, 2021 Thought Leadership

Monetize Forum 2021 Recap: Sophisticated Monetization for the Future

At Gotransverse, we look forward to MGI’s Monetize Forum every year. As MGI describes it, this annual event “aims to help organizations identify intelligent strategies, best practices, new tools, and partnerships to drive success in Quote-to-Cash.” In the wake of 2020 and with more challenges ahead for businesses in 2021, this year’s forum was a particularly powerful opportunity to get a look at how businesses are surviving — and thriving — despite the ongoing volatility. This year’s virtual e…
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Feb 09, 2021 Thought Leadership

The Growth of Recurring Revenue — and Its Power to Grow Your Business

It’s no secret that, here at Gotransverse, we’re big proponents of recurring revenue models. These models are a powerful strategy for businesses looking to increase revenue, grow customer lifetime value, make accurate forecasts, and more. And those advantages are starting to catch on: A recent survey from Salesforce and CFO Research shows that 52 percent of companies bring in at least 40 percent of their revenue through recurring models. We’re seeing this growth across a wide variety of B2B and…
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