Changing the way
businesses do billing

James Messer is Founder and CEO of Gotransverse, a 25-year veteran of global enterprise software with a focus on monetization. He served as Vice President of Sales for LHS Group, one of the largest implementation and support networks in the global customer care and billing marketplace with more than 300 customer sites worldwide and 18 global and regional partners. James later served as Vice President of Sales for Sema Group plc, which became the world leader in communications software and solutions after the acquisition of LHS for $4.75 billion. Sema then surpassed all global competitors in revenue, subscribers, sites, and solutions. Related to B/OSS, James also served in senior management positions for CSG Systems, US Telecom Advanced Telecom Service (sold to CSG), and TechnoCom Wireless – a leader in wireless location-based services. Additionally, James also served as Vice President of Federal Programs for Schlumberger (NYSE: SLB), and served on the staff of U.S. Senate Leader Bob Dole focusing on telecommunications, IT, and foreign policy. James also participates as a partner in Spectrum Five LLC, the largest holder of DBS spectrum with full U.S. coverage.

Geoff has over 25 years of technology experience, with a 20-year focus on the billing industry. Prior to joining Gotransverse, Geoff was associate vice president for business support service product offerings at Comverse. Coleman led Product Management through the creation and market introduction of Comverse ONE. Comverse is the world’s leading provider of software and systems for converged billing, customer management, mobile Internet, and value-added services whose customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. Prior to Comverse, Geoff led product management for RateIntegration, now Sixth Sense Media, a provider of real-time mobile marketing, loyalty, and advertising solutions.

Sean joined Gotransverse in February of 2018 as Vice President of Finance and is responsible for the finance and legal functions. Prior to Gotransverse, Sean held progressive leadership roles at Upland Software, Dell Computer, and Continental Airlines. He is a senior executive with more than 25 years of experience in finance and operations management with expertise in leading complex business analysis, aligning strategy, and driving operational excellence.

Sean enjoys traveling, live music, spending time with friends and family, and being active outdoors. He graduated with a bachelor’s degree from the University of Arizona and still claims it’s only a dry heat.

Ross leads our Professional Services and Implementation teams. He has extensive eBusiness, Business Analysis, and Program Management background and is known for building innovative solutions and driving change throughout organizations for more than 15 years. Ross has been able to evaluate cutting edge digital technology, build execution plans, and deliver exceptional results based on proven implementation. He oversees and supports all our projects for new customers and leads growing internal and external departmental teams that focus on implementations. Ross ensures that our implementations are completed on time, within budget, and meet client expectations.

Before joining the team at Gotransverse in 2016, Ross spent the first decade of his career at National Instruments performing various roles like program strategy/delivery, web site leadership, IT planning, and portfolio management, and operations management. Ross holds a Bachelor of Business Administration degree in Management Information Systems from the University of Texas, where he was also a NCAA championship swimmer.

Tim brings more than 30-years of end-to-end billing and customer management to Gotransverse. Tim was the Director of Sales Engineering at ACE*COMM, where he supported a global sales effort of telecommunications back-office solutions. Tim was one of the original employees of Birch Telecom, a CLEC with services in 26 states. His roles included Chief Architect and Developer of Birch’s first retail rating, mediation, and billing system. Tim also led Birch’s Systems Administration and Development with expertise in data migration from legacy back-office and billing systems. Prior to Birch, Tim co-founded a software development company that specialized in billing solutions; in fact, he helped develop the client software for Qualcomm’s OmniTracs platform – a project that became part of the foundation of one of Qualcomm main product lines, which remains active today. Tim’s company also provided a turnkey billing and accounting solution to mid-range logistics companies throughout the U.S. and Canada.

Brian brings over 25 years of sales and sales leadership experience to Gotransverse. His expertise spans multiple industries includingTelecom, High-Tech, XaaS, Media & Entertainment, Professional Engineering, and Financial Services.

Brian has been a dynamic leader of sales and market-development teams in startups and Fortune 100 companies alike. With experience spanning Sales, Business Development, Consulting, and Alliances he understands the challenges companies face when transforming their business, and the importance of building robust ecosystems to drive adoption.

Brian is an avid cyclist and skier who enjoys all the outdoor sports on offer in his home state of Colorado.

Eric McCraw leads Gotransverse as the new VP of Operations. Previously, he was the Director of SaaS Operations that positioned Gotransverse for success in building and growing high-functioning technical teams and managing large, complex infrastructure environments. Prior to joining Gotransverse, Eric worked at National Instruments for 21 years in many different roles where he developed a strong background in software development, systems engineering, and building strong global operation teams. He holds a degree in Information Systems Management from the Rawls College of Business at Texas Tech University.

Lara is responsible for driving the global marketing strategy to build brand awareness and bring new business to Gotransverse. Her team manages all aspects of demand generation, product marketing, digital strategy, analyst relations, public relations, and partner go-to-market strategies. In addition to overseeing marketing, she works closely with the Sales, Partners, and Product teams to ensure alignment and create a single customer journey.

Lara is a proven marketing leader with over 25 years of communications, public relations, marketing, and public policy experience – ranging from communications director and press secretary positions in Washington, D.C. for two Members of Congress on the U.S. House Ways and Means Committee and the Energy and Commerce Committee, to her work as a communications and marketing consultant within the high-tech B2B software and SaaS industry. Lara graduated with a Bachelor of Communications degree at the University of Arizona and a Masters of Science in Technology Commercialization at the University of Texas McCombs School of Business.