Changing the way
businesses do billing

Bernd is the co-founder, CEO of Gotransverse, and Chairman of the Board, bringing over 30 years of executive leadership in customer-focused enterprise companies, corporate law, and strategic investment. With a law degree from the University of Hamburg, Bernd’s career began in retail, where his commitment to customer success quickly advanced him into roles in corporate law and high-impact investments across technology, real estate, food, and media sectors. He has founded and continues to guide multiple thriving startups and has a proven track record of scaling businesses to deliver long-term profitability.

As CEO of Gotransverse, Bernd channels his extensive knowledge of corporate governance and strategic investment to drive innovation in cloud-based monetization. In his long term role as the Chairman of the Board he catalyzed Gotransverse’s prominence within the SaaS monetization landscape, making it a trusted partner for global enterprises seeking agile, scalable monetization solutions. Known for his forward-thinking approach, Bernd’s unwavering dedication to customer success and operational excellence continues to guide Gotransverse’s growth and evolution in an increasingly digital marketplace.

Sean joined Gotransverse in February of 2018 as Vice President of Finance and is responsible for the finance and legal functions. Prior to Gotransverse, Sean held progressive leadership roles at Upland Software, Dell Computer, and Continental Airlines. He is a senior executive with more than 25 years of experience in finance and operations management with expertise in leading complex business analysis, aligning strategy, and driving operational excellence.

Sean enjoys traveling, live music, spending time with friends and family, and being active outdoors. He graduated with a bachelor’s degree from the University of Arizona and still claims it’s only a dry heat.

Geoff Coleman is a veteran of the billing industry with over 30 years of experience applying technology to solve complex business challenges. Since joining Gotransverse in 2012, Geoff has played a pivotal role in shaping the product’s vision, guiding it to be an industry leader. As Chief Product Officer, he oversees product management, architecture, and engineering teams, ensuring the platform’s scalability and market readiness.

Prior to Gotransverse, Geoff was AVP for Comverse Technologies, where he led the Product Management team in creating and launching Comverse ONE, a solution acquired by Amdocs. His expertise and dedication have supported Gotransverse’s expansion in platform capabilities and enterprise reach. Beyond the office, Geoff remains active in the billing community as a trusted advisor and speaker, known for his dedication to driving industry innovation.

Ross Binkley is the Chief Solutions Officer at Gotransverse; he oversees Sales Solution Consulting, Professional Services, and Implementation teams. With a focus on delivering value-driven solutions, Ross ensures seamless collaboration between sales and delivery functions to meet and exceed client expectations.

Over the past eight years at Gotransverse, Ross has been instrumental in leading and transforming the Professional Services and Implementation divisions. He has spearheaded the successful delivery of numerous high-profile projects, driving operational excellence and fostering client partnerships. His leadership has resulted in scalable processes, outstanding customer satisfaction, and consistent achievement of business objectives.

In addition to his work at Gotransverse, Ross brings over a decade of experience in strategic program management, IT portfolio oversight, and operational leadership. His expertise spans eBusiness strategy, program execution, and digital transformations.

Ross holds a Bachelor of Business Administration degree in Management Information Systems from the University of Texas, where he was also a 3-time NCAA national championship swimmer. His leadership philosophy centers on innovation and collaboration, and delivering tangible value to clients and stakeholders.

Dmitrii Iermiichuk is the Vice President of Engineering at Gotransverse, where he oversees software development with an emphasis on delivering scalable and reliable billing solutions. With over 15 years of experience in software engineering and leadership, Dmitrii has led transformative projects across sectors such as financial services, telecommunications, and online education.

At Gotransverse, Dmitrii has significantly enhanced engineering practices, implementing Agile methodologies and CI/CD frameworks to streamline development. He has also driven system scalability to efficiently manage high transaction volumes. Recognized for his strategic leadership in team development, Dmitrii excels at building high-performance, globally distributed teams and optimizing software architectures to achieve maximum operational efficiency.

Eric McCraw serves as the Vice President of Operations at Gotransverse, where he drives operational excellence and scalability. Formerly the Director of SaaS Operations at Gotransverse, Eric was instrumental in building and leading high-performing technical teams and overseeing complex infrastructure environments.

Before joining Gotransverse, he spent 21 years at National Instruments, where he gained deep expertise in software development, systems engineering, and global operations. Eric holds a degree in Information Systems Management from the Rawls College of Business at Texas Tech University.

As Vice President of Enterprise Sales at Gotransverse, Michael leverages over two decades of expertise in SaaS and enterprise technology to guide his team in delivering powerful billing and revenue management solutions. Known for his commitment to driving value, he focuses on aligning Gotransverse’s offerings with the unique needs of clients to support them in monetizing new revenue streams and scaling efficiently in the cloud.

Prior to joining Gotransverse, Michael managed territory sales teams across 18 states for Konica Minolta. Prior to joining Gotransverse, Michael managed territory sales teams across 18 states for Konica Minolta. Earlier in his career, Michael worked as a product manager and software support manager at Electronic Arts and in executive roles in multiple technology startups. His extensive industry experience spans product management, software support, marketing, and sales.

Michael holds a Bachelor of Science in Economics from the University of Texas. Outside of work, he enjoys playing music, supporting the Texas Longhorns, and spending time with his family.

Patricia joined Gotransverse in October 2024 as Vice President of Strategic Partnerships, bringing over 20 years of leadership in management consulting and enterprise technology. Patricia’s experience spans a broad spectrum of industries, from technology to financial services, where she has developed a collaborative and results-oriented approach to partnership management. Her guiding principle is that partnerships are built on trust and mutual goals—values she applies in every engagement, from partner-sourced revenue to customer success.

With a proven record in fostering collaboration and delivering results, Patricia is excited to lead growth initiatives that empower Gotransverse and its partners to succeed. Outside of work, Patricia enjoys spending quality time outdoors with her family and dedicating her time and talent to her church.

Henryk joined Gotransverse in October 2022, and immediately established himself as a leader in customer success and technical support. Prior to his role at Gotransverse, Henryk earned a B.Sc. in Chemical Engineering from Western University, and an M.Sc. from Hong Kong University of Science & Technology.

His studies and his career took him to Canada, Hong Kong, and Germany; he worked as a Business Development Analyst, Project Manager, and Strategy & Governance before moving into Customer Success.

As the Senior Director of Customer Success, Henryk's responsibilities mirror his current role: leading the customer success team, building strong relationships, improving Gotransverse’s operational maturity.

Henryk's global experience, educational background, and passion have allowed him to understand customer needs and work collaboratively to resolve issues with unparalleled precision. Outside of work, Henryk enjoys live music and football. He is also an avid cyclist.
His crowning achievement: cycling 340 km (211 miles) in a single day, in just 16 hours!

His commitment to professional and personal pursuits reflects a holistic approach to life—a driving reason, and model example, for recruitment, stay, and continued promotion at Gotransverse.

Meredith serves as the Head of People Operations and Development at Gotransverse, leading the company's human resources strategy and initiatives. With extensive experience across technology organizations, she has held roles as an HR generalist, business partner, and manager, bringing a wealth of expertise to her position. Prior to Gotransverse, Meredith was a key contributor at Finnish SaaS company M-Files, where she focused on retention, leadership development, and fostering a culture of accountability as a strategic partner on all people-related matters.

Meredith is dual-certified in HR (SHRM-CP and PHR) and holds a bachelor's degree in Business Administration from San Jose State University. She is also pursuing a master’s degree in Human Resources and Employment Relations at Penn State University.