Case Study: Billing by the Billions - How Gotransverse Empowers Starz Play’s Global Expansion

Starz Play, a leading subscription video-on-demand (SVOD) service, has been at the forefront of delivering high-quality entertainment to 19 countries across the Middle East and North Africa (MENA). From blockbuster movies and popular TV series to exclusive Arabic and Bollywood content, Starz Play offers an extensive library to millions of subscribers. But scaling such an operation requires more than just great content—it demands a robust, adaptable billing system.

The Challenge: Managing Complex Global Billing

Scaling across 19 countries, Starz Play faced a unique set of billing challenges. They required a billing & revenue management which allowed them to:

• Handle high volumes of transactions, processing over 5 billion transactions per month.
• Manage multiple currencies and languages.
• Support diverse payment methods, including Direct Carrier Billing (DCB), where subscribers pay through their mobile phone bill rather than traditional methods like credit cards.

Given these complexities, Starz Play required a billing partner that could manage global operations while providing a seamless experience for its subscribers.

"We needed a billing system partner that was flexible and could manage highly complex business and account management rules to be applied to meet market requirements."
– Saleem Bhatti, CIO, Starz Play

The Solution: Gotransverse’s Intelligent Billing & Revenue Management 

Gotransverse was selected as the strategic partner for its ability to handle high-volume billing, manage complex account management rules, and support mobile billing on an international scale.

Gotransverse's solution integrated seamlessly with Starz Play's existing infrastructure, including its cloud-based systems, enabling smooth billing operations across borders. The billing solution provided:

• Flexibility: Support for multiple payment options, including mobile billing, allowing Starz Play to cater to various customer preferences across the MENA region.
• Scalability: The ability to process billions of transactions per month while managing the intricate details of different pricing structures and currencies.
• Seamless experience: By automating the billing workflow, Gotransverse helped compress billing cycles, reduce operational costs, and improve customer satisfaction.

The Results: Driving Success Through Innovation

With Gotransverse, Starz Play has seen significant improvements in operational efficiency and customer satisfaction. Key benefits include:

• Faster processing: The solution now supports millions of general ledger postings each day, ensuring that financial records remain accurate and up-to-date.
• Increased customer satisfaction: By offering more payment options, including DCB, Starz Play has seen higher engagement and improved customer retention.
• Scalability for future growth: The Gotransverse solution has prepared Starz Play to expand into new markets while continuing to offer a seamless, reliable billing experience.

"Gotransverse has been a trusted partner for more than five years. Their platform and unique monetization expertise have enabled us to scale quickly while providing our customers with multiple payment options."
– Saleem Bhatti, CIO, Starz Play

Starz Play’s enhanced solution now offers more flexible payment options across the Middle East and North Africa, leading to higher customer engagement and retention. With Gotransverse’s flexible, scalable billing and revenue recognition system in place, Starz Play is well-positioned to explore new markets and opportunities while delivering a seamless customer experience every step of the way. We’re proud to be a critical part of their success.

Ready to revolutionize your billing operations? Dive into the full Starz Play case study here, and contact us to book your complimentary, personalized demo today.