According to THINKStrategies, “The Internet of Things (IoT) has become one of the most talked about technology opportunities today.” No one will debate that IoT can create exciting new business opportunities for those companies that can properly monetize them.

"THINKstrategies has found plenty of real-world issues that have become serious obstacles for many companies seeking to make money in the IoT marketplace,” says Jeff Kaplan, Managing Director. “There is a battle cry to capitalize on the IoT idea, but no one is talking about the potential pitfalls along the way."

As we discussed on this blog before, estimates for the future of connected of devices and services are staggering. Even if only a fraction of the predictions are true, you and your customers will need to be prepared and ready to profit from IoT.

There are any number of reasons businesses may have difficulty adopting new technologies—lack of experience, security concerns, disruption to existing processes—but by focusing on what they “can’t” do, organizations are making mistakes when monetizing IoT. Common mistakes include focusing only on connected products rather than value-added services, taking a monolithic approach to IoT monetization, and failing to capture and utilize IoT activity data.

Are you tasked with launching new products or services involving the Internet of Things? Do these issues sound familiar?

On September 14, Jeff Kaplan will be addressing how to Avoid Common IoT Monetization Mistakes in this exclusive webinar. Along with Michael Beamer, our President at Gotransverse, Mr. Kaplan will address the most common IoT mistakes and share strategies and tactics to successfully launch IoT initiatives.

Beyond the Hype: How to Avoid Common IoT Monetization Mistakes

Date: September 14, 2016

Time: 2 ET / 1 CT / 12 MT / 11 PT

Register today to reserve your space and after attending, receive a free copy of Jeff Kaplan’s new white paper, How to Avoid the Most Common IoT Monetization Mistakes to Maximize Today’s Real Market Opportunities