We are thrilled to share that, last month, Gartner listed Gotransverse in their Market Guide for Subscription Billing and Management. This guide lists representative vendors offering subscription and recurring billing management (SRBM) solutions, which have been growing in popularity among a range of industries for more than two decades — and which have proven more critical than ever in the economic upheaval of COVID-19.

“Since about 2000, software companies have increasingly embraced the SaaS subscription model, to the point where today it is almost ubiquitous,” the Gartner Market Guide reports. “More recently, retailers and manufacturing companies have deployed or are experimenting with subscription models. The COVID-19 pandemic has highlighted the value of a reliable recurring revenue stream as a way to soften the short-term impact of an economic downturn. Since March 2020, Gartner has seen a significant increase in the number of companies that want to establish or expand subscription-based offerings.”

But, of course, to successfully implement these offerings requires the right software solutions, and that’s where Gartner’s guide comes in, which can outline what to look for in a billing management application and identifying potential software partners. The guide lists vendors offering SRBM solutions, as well as a breakdown of key characteristics like capabilities, industry coverage, and geographic markets served.

Gartner also reports, “Companies that implement modern, SaaS SRBM solutions report significant business benefits. These include:

  • Enable new subscription services.
  • Reduce or eliminate customer complaints due to billing errors.
  • Self-service bill payment portals lower the cost of collecting revenue.
  • AI dunning algorithms reduce revenue leakage.
  • Lower cost of ownership and increased agility compared to legacy ERP or on-premises solutions.”

Here at Gotransverse, we’re honored to be included in Gartner’s latest market guide. Our platform is designed to support complex monetization by automating the order-to-cash process, including mediation, rating, billing, collections, and revenue recognition.

But more important than recognition in guides like Gartner’s is seeing our platform drive results for our marketing-leading customers in communications, financial services, media, entertainment, cloud applications and infrastructure, technology, and other markets. With companies processing billions through the Gotransverse platform, it’s critical that every piece works to support frictionless billing at scale — with complex pricing systems, personalized processes, and highly configurable models.

“Our goal has always been to provide our customers with a fully configurable and scalable billing solution that readily integrates with back-end accounting and financial systems,” says Messer. “As the market for SRBM solutions continues to heat up, it’s gratifying to see that our intelligent billing platform continues to be extremely competitive in features and functions.”

Selecting a Billing Solution

The Gotransverse’s platform offers intuitive UIs, strong integration and customer support, technical skills requirements, scalability, and more, and we pride ourselves on being more than a vendor for our customers — we consider ourselves a strategic business partner, dedicated to improving the customer experience, opening new revenue channels, and growing the bottom line through seamless integrations, frictionless workflows, and automated billing processes.

To find out whether Gotransverse is the right billing partner for your organization, we invite you to take a virtual tour of the Gotransverse platform today. Then, when you’re ready, request a demo to speak directly with one of our experts.

Gartner, Market Guide for Subscription and Recurring Billing Management, December 2020

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this resear