Financial Technology Partners (FT Partners) recently interviewed our Founder and CEO, James Messer for their CEO Monthly Payments & Transaction Processing Market Update & Analysis. Among other things, the wide-ranging interview covered Messer’s personal and professional background, Gotransverse’s core value proposition, and the complexities of recurring billing.

We hope you’ll download the full interview, but in the meantime, here are a few of the highlights.

Gotransverse Is Built on Extensive Technology, Telecom, and Billing Experience

“Digital transformation has created a $172B market for agile monetization, of which Gotransverse services $33B with a top-rated product and management team,” says Messer in the interview. But how did we get here? Messer gave FT Partners an overview of his career, which started in the US Senate and has been consistently focused on tech, telecom, and billing.

“I began my career working in the US Senate on foreign policy and technology. After which, I moved to Budapest, Hungary, and dove into the back office of telecommunications, helping launch a global billing and customer care platform across newly privatized markets. That started a streak of working for industry-leading billing and IT companies, including CSG System, LHS (now Ericsson), Sema Group, and Schlumberger.”

Then, as the digital migration began and subscriptions started to become popular, Messer says, he realized that other high-value markets were on the brink of embracing much of the complex monetization work he’d been doing — only they’d be doing it with native cloud technologies, using subscription and usage-based pricing. So, he says, “With the simple premise of ‘if you can measure it, we can monetize it,’ we launched Gotransverse and now find ourselves as an industry leader.”

Companies in Any Industry Need to Understand Three Things About Recurring Billing

At Gotransverse, we work with customers in a wide variety of industries: financial services, telecommunications, entertainment, energy, retail, consumer electronics, technology, and more. “In each of these markets,” says Messer, “we focus on the applications with the most innovative monetization models. With our monetization background in complex real-time markets, we are uniquely able to guide and support our customers to find the right solution for them.”

Regardless of the industry, however, Messer notes that, if a company is considering a move to subscription models, there are three things they need to understand about the complexities of recurring billing:

  1. Plan for the future. While it is, of course, important to identify current requirements when selecting a billing model and platform, it’s almost more important to look toward the future. The market will change, as will customers’ needs, so it’s important to find a billing solution that will grow and evolve with you. Otherwise, you’ll find yourself starting the vendor search and implementation process from scratch before you know it.
  2. Agility is key. Businesses that want to stay ahead of the market must be able to test new products, models, and pricing quickly in order to continually optimize both the customer experience and the quote-to-cash process. The market often turns on a dime, and it’s important to find a billing platform that can, too.
  3. Native cloud does not mean the same to everyone. There’s a difference between an on-premise solution that’s been moved to the cloud and a truly cloud-native platform. Look for one with the elasticity to add or remove capacity as needed, so you have access to as much as you need at any given time, but you’re only paying for what you’re using.

Ecosystem Is Everything

FT Partners noted Gotransverse’s ecosystem of integrated partners — including Accenture, Tech Mahindra, Nokia, Salesforce, Workday, and Cognizant, among others — and Messer demonstrated the value this ecosystem offers our customers:

“Billing is rarely done in isolation and typically requires strong partnerships for requirements analysis, handling front and back-office integrations, and changing business processes required with new business models or digital transformations. We focus on how customers want to buy and have learned they want an ecosystem of businesses that work well together with seamless product integrations.”

Messer also notes that, because billing and payment are so closely intertwined, Gotransverse has focused on including payment partners in our ecosystem, including Stripe, Adyen, and Worldpay, to meet our customer’s needs. “Gotransverse has a focus on being a great partner,” he says, “and as a result, has excellent partnerships.”

To read more from Messer — including details about the Gotransverse revenue model, what differentiates us from other billing solutions, and the long-term vision for the company — download the full interview here. Then, when you’re ready to learn more about whether Gotransverse is the right billing partner for your organization, we invite you to request a demo.