As your organization has scaled and evolved business models to meet customers’ ever-changing and ever-more-complicated preferences, it’s more than likely you’ve outgrown your existing billing platform. The systems that effortlessly handled rating, payments and reporting in the early days of your organization are now struggling to keep up, and you — and your customers — are starting to feel the friction points.
In short, it’s time for a new billing platform. You know buying an existing solution is a wiser choice than building your own, but with so many providers on the market, the prospect of identifying the right new partner is daunting.
Here at Gotransverse, we understand the overwhelm, and we’re happy to work with prospective clients to identify exactly what they’re looking for in a billing platform and partner. And, we may be biased, but our own platform has plenty of features that put it ahead of the pack, if we do say so ourselves. That’s why we’re kicking off a brand-new blog series — The Gotransverse Advantage — as a resource to support businesses on the hunt for a new billing partner, unpacking some of the key elements to look for in a billing platform and highlighting the advantages of the Gotransverse platform.
To begin, let’s take a look at the out-of-the-box configurability features that make the Gotransverse platform one of the most flexible, configurable, off-the-shelf billing platforms on the market.
Configure Your Platform to Meet Your Needs
One of the biggest frustrations with most off-the-shelf billing platforms — and one of the biggest reasons many companies lean toward DIY solutions — is that they’re rigid. They come in a black box with a certain set of features, and it’s up to the client to adjust their business model to fit their billing platform’s requirements.
At Gotransverse, we recognize that’s a backward system.
Our platform features an incredible breadth and depth of out-of-the-box configurability that empowers our clients to set up their billing system to fit their business, and not the other way around.
Here are just a few of the ways Gotransverse’s flexibility sets us apart in a crowded market.
Variable Pricing and Rating
Many out-of-the-box solutions limit users to just a small handful of pricing structures. But the Gotransverse platform empowers clients to set up unlimited rules-based rating and pricing — and adjust them quickly when needs change. From one-time purchases to tiers, tapers, time-based, and multidimensional models, the Gotransverse platform is engineered specifically to handle high volume and complex, variable billing models. The near real-time rating engine can rate large volumes of data so you have an up-to-date view into pending customer charges and ensures the billing process is smooth, efficient, and accurate for both the company and its customers — no matter how many pricing models you’re juggling.
Complex Billing Capabilities
One of the key challenges facing businesses today is that customers are accustomed to getting what they want, when they want it and how they want it. And that’s just as true for the way they pay for goods and services as anything else. Many off-the-shelf billing platforms’ capabilities are limited to simple, uniform billing methods, but the Gotransverse platform offers flexible recurrence cycles and support for numerous payment methods in multiple currencies. When it comes to billing capabilities, the Gotransverse platform allows businesses to cater to customers’ every whim.
Broad Extensibility
You know the old warning about too many cooks in the kitchen? Most businesses today have individual systems automating every facet of their operations — from CRMs to ERPs to any other three-letter acronym you can think of. And when those systems don’t play well together, that amounts to too many cooks, and you end up with data gaps and redundancies, and before you know it, your team is spending more time managing your platforms than managing your business. Fortunately, Gotransverse’s configurability includes several powerful extensibility features, including the Gotransverse Connector Service and APIs to ensure your systems are all connected and running smoothly, with minimal oversight from your team.
Reseller & Marketplace Support
Finally, the Gotransverse platform makes it easy to manage reseller and marketplace partnerships, freeing resellers from a static, set price list and empowering resellers to set their own rates, sales, specials, and more. And you’re not limited to a set price list, either, by the way. The Gotransverse platform makes it easy to update pricing and specials based on market, seasonal demand, or any other factor.
We know every business is unique, and in order to scale effectively, every business needs to be supported by platforms that can meet its individual needs. Right out of the box, the Gotransverse platform offers unprecedented configurability, allowing our clients to create the system they need—without the billing expertise, financial investments, or maintenance headaches of building that system in-house.
To learn more about whether Gotransverse is the right billing partner for your organization, we invite you to take a tour of our platform and then call us to schedule your complimentary, personalized demo.