Austin, TX - January 31, 2013 - Gotransverse, the company behind the TRACT® usage-based billing and subscription management platform, today announced that VCOM, the SaaS division of Avanquest Software, is using the TRACT® Billing platform to automate subscription billing processes and manage software licenses.

Previously, Avanquest’s VCOM division used a collection of homegrown systems to manage the sale, renewal, and tracking of licenses. With their aggressive growth plans, the VCOM division needed a centralized automated billing system that would scale with growth. After considering several billing solution providers, the VCOM division awarded Gotransverse the billing business and began the implementation process.

“The TRACT Billing platform is extremely flexible and sophisticated, allowing us to manage billing and licenses, as well as run reports that help us to better understand our business, understand our customers, and grow our revenue,” said Kevin Bromber, Executive Vice President and General Manager of VCOM, the SaaS division of Avanquest Software.

During the implementation, Gotransverse and Avanquest worked together to configure the TRACT Billing system to:

  • Authenticate software purchased from brick and mortar retailers
  • Automatically renew software licenses
  • Ensure licenses are valid and accessed from an authorized device
  • Deliver push notifications to customers near license expiration
  • Manage subscription expirations by running customized reports that empower marketing and sales to grow revenue

Instead of spending time patching our homegrown billing system, TRACT just works and allows us to focus on activities that are core to growing the business, noted Bromber.

“Too many businesses in states of rapid growth or organizational flux overlook the mission critical business improvements that a sophisticated activity-based billing platform can deliver,” said James Messer, Co-Founder, President and CEO at Gotransverse. “We are thrilled to be part of the backoffice innovation that enables the Avanquest VCOM division to protect and grow revenue.”