Restructured leadership team gives Gotransverse a competitive edge in the expanding market for intelligent billing solutions


AUSTIN, Texas (July 20, 2021) – Gotransverse (, the leading global provider of enterprise order-to-cash solutions, today announced a restructuring of the company’s senior management team. Geoff Coleman is moving from Chief Operating Officer to the new role of Chief Product Officer, and Brian Rohde has been promoted from Vice President of Customer Success to COO. Gotransverse also has added Jay Irion as Director of Product Management and Eric McCaw as the new Director of SaaS Operations.

“The market for subscription billing and monetization technology continues to heat up, and this new leadership team gives us a competitive edge as we continue to improve our intelligent billing platform,” said James Messer, Founder and CEO of Gotransverse. “The strategic strength of any organization resides in its people, and we have assembled a world-class team who understands billing technology and how to devise solutions that meet the evolving needs of our customers.”

Eric McCraw joins Gotransverse after working for 21 years with National Instruments, where he served as Senior IT Manager for the NI Cloud Center of Excellence, the Containers Team, and the Global Web Systems Team. Eric has a strong background in software development, systems engineering, and network administration. He holds a degree in Information Systems Management from the Rawls College of Business at Texas Tech University.

Jay Irion comes to Gotransverse with background of more than 15 years in product management and technology. Prior to Gotransverse, Jay was a senior technology leader at General Motors. He brings extensive product experience from Dell as well as Young & Rubicam and Vrbo.

Geoff Coleman has been with Gotransverse for more than eight years and has more than 20 years of experience in billing technology, with a special focus in the communications industry. Brian Rohde has more than 15 years of experience in Customer Success, Solution Design, Architecture, Business Analysis, and Technical Design. He understands how to translate customer needs into business requirements and applicable system architectures.

About Gotransverse

Gotransverse provides cloud-based software that enables companies to operate as a subscription business model, including the often-challenging aspects of usage-based pricing and monetization at internet scale. Founded by globally recognized billing experts, the company offers an intelligent billing and subscription management platform that automates the subscription order-to-cash process, including billing, rating, collections, mediation, analytics, and revenue recognition. Gotransverse was founded in 2008 and is headquartered in Austin, Texas.

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