Billing combined with CRM helps customers increase revenue, identify customer trends, and deepen customer loyalty

Austin, TX

SUGARCON 2012 – SAN FRANCISCO, Calif. – April 24, 2012 – Transverse, the leaders in activity-based billing, and SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that subscription billing is now available to SugarCRM customers. Using the pre-integrated TRACT module available from Transverse, SugarCRM users will be able to automate billing, avoid data duplication or the need for double entry, and garner insightful customer data all within the CRM system. The announcement was made at SugarCRM’s 6th annual SugarCon event, a customer and developer’s conference being held April 23-26, 2012 at The Palace Hotel in San Francisco, California.

Starting today, SugarCRM customers can leverage the TRACT module to:

  • Bill for subscriptions and activity using a powerful, streamlined and automated platform that is pre-integrated with sales automation and G/L systems;
  • Manage customer quotes and opportunities through one shared and frequently updated product catalog;
  • Pull insightful, holistic reports on the customer lifecycle to identify trends that can benefit your business.

“In partnering with SugarCRM on this integration, we have discovered that customers have very unique needs when it comes to CRM. SugarCRM’s open and flexible model is uniquely easy for customers to tailor and deploy,” said James Messer, CEO and co- founder for Transverse. “This partnership and integration with SugarCRM is a great fit because TRACT is also a highly customizable and agile billing solution.” “The TRACT billing module will give SugarCRM users the ability to integrate billing – from simple subscriptions to complex activity-based plans – directly into the CRM tool,” said, Clint Oram, CTO, VP of product strategy and co-founder of SugarCRM. “From a technology and usability standpoint, the cloud-based TRACT platform is a great asset to our customers who need to streamline billing processes.”