MGI Research: Agile Monetization Platforms - State of Monetization 2016

Throughout 2016 MGI Research conducted a comprehensive survey of buyer preferences and intentions in the Agile Monetization market. The study reached numerous decision-makers, and current and potential buyers of monetization technology solutions.

The results reveal important shifts in trends amongst leading adopters of agile monetization solutions. The major findings of the report cover:

  • Key drivers for monetization modernization
  • Billing challenges organizations faces
  • Pricing model shifts
  • Time-to-market
  • Spending benchmark
  • Priorities, intentions, budgets, and preferences
  • Cloud preference

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