Revenue Recognition is Key Cornerstone of TRACT

Mike Murphy, CBO at Gotransverse, knows what separates TRACT in the monetization marketplace is data.

TRACT combines data—not only individual events, subscription events, and usage events, but across all 3 categories—and provides that information back to teams. A key cornerstone of the application is the built-in, native revenue recognition which calculates financials, ensures data is correct, and then communicates that visibility back to the team, so they can fully understand what their offers are doing in the market.