Achieving a successful return on investment (ROI) involves much more than simply switching on a new software solution. It requires a strategic approach that is both value-based and customer-centric. There is no one-size-fits-all when it comes to enterprise billing transformation. We explored in our previous post the very powerful and tailored ROI process that Gotransverse offers during the process of building a business case. In this installment we look at how Gotransverse partners with our customers to extend business value beyond the Value Discovery phase that takes place during the sales process, and feeds into Value Design that occurs during the billing software implementation. Gotransverse continues to use business value as the foundation upon which we do business and how we help our clients turn a complex billing transformation project into a successful business endeavor.

The Value Framing Workshop

During Value Discovery efforts are focused on substantiating the financial viability of the project. As you move past that phase and into implementation, your journey with Gotransverse continues with a key differentiator - the Value Framing Workshop. It is in and through the Value Framing Workshop that we begin to translate the value requirements uncovered during the business justification into design principles. In most billing transformation projects, the implementation team is different than the buying team, so new members become involved, bringing new voices and perspective. It is critical that these voices are captured, and business objectives are aligned with operational processes. In the Value Framing session, Gotransverse brings together important stakeholders to gain a comprehensive understanding of the strategic objectives, key pain points, and the outcomes you hope to achieve from the enterprise billing transformation.

Use Business Value Objectives as Ongoing Guiding Principles

Aligning on a set of key business objectives at the start of the billing transformation process is crucial to measurable, long-term success. This step ensures that all stakeholders have the same expectations and understanding of how the transformation will be measured. Additionally, these objectives will serve as ongoing guiding principles, keeping everyone focused on the end goals. At Gotransverse we use these value objectives as a way to make decisions, prioritize, design, and communicate effectively between organizations. They effectively function as an internal compass, driving alignment within your company and with Gotransverse.

By setting clear, coherent business-value objectives from the outset, you create a solid foundation for your company's transformation journey. These objectives essentially serve as your North Star, guiding decisions and adjustments made along the way. Business is not static: priorities can shift, objectives can change, unknown requirements can emerge. This is normal. The solution cannot be to ignore change; the solution is to understand that these adjustments need to be acknowledged by everyone involved and balanced against the business values that drove the justification to begin with and to have a process of capturing and documenting them. After decades of experience with projects like these, we see our clients struggle with the change that invariably occurs: requirements morph over time, different people come and leave the project team. These changes create a sense of a “moving target”. We have found that going through a Value Framing exercise helps to reconcile change and, in our opinion, is absolutely critical to success. Your enterprise billing transformation project requires ongoing value-based processes that continue to support and ensure success regardless of changes and adjustments to come.

Align Technical Requirements with Business Outcomes

Traditionally, technical requirements drive B2B billing software implementation design. While this is still the case with Gotransverse, we have added the element of, what we refer to as, “the voice of the business” as foundational to implementation design. Whereas the voice-of-the-process defines operational and technical requirements, the voice-of-the-business captures the business requirements that must be fulfilled as part of your billing transformation. They are a direct reflection of the business-value objectives established during Value Discovery. We align the operational and technical requirements with the desired business outcomes and then co-design a solution to bring the two together in harmony. Ultimately, we translate the business needs into system design. Whatever your billing challenge, Gotransverse formulates a solution designed around you, your goals, and your customers’ need, always putting our clients at the center of that process.

Starting with the value framing workshop and how we look at designing business value for our clients, we ensure your team, and our team are constantly focused on business outcomes throughout the billing transformation. This tight focus means no loss of sight of the ultimate goals established during Value Discovery and provides a clear roadmap to measure ongoing success.

Overall, the Gotransverse Value Design and Implementation Process is a collaborative, tailor-made journey. As part of this journey, we identify, define, and deliver more than just an enterprise solution—we ensure that every facet of our engagement drives business outcomes you care about. Our commitment to your success is what sets Gotransverse apart.

This post is part of a series about how Gotransverse uses business value as the way we do business. The next installment will cover how we use value-led processes to ensure value realization post-implementation.