Jun 26, 2018
Thought Leadership
3 Reasons SaaS Companies Are Adding Usage to SaaS Billing Models
We’ve watched as software companies have made the switch in droves from traditional licensing to subscription-based SaaS billing models, adding usage-based components to SaaS billing models in order to disrupt markets and increase revenue shares. In fact, Gartner predicts that by 2022, 30% of enterprise software companies will be competing with SaaS businesses, offering comparable solutions with elastic, pay-as-you-go payment models.
What is Usage-Based Billing?
Also known as consumption-based …
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Jun 19, 2018
Thought Leadership
Going Beyond the Subscription: An Interview with Jeffrey Kaplan of THINKstrategies
Jeff Kaplan is founder of THINKstrategies, a strategic consulting firm focused on cloud computing and SaaS innovation. Kaplan has nearly 30 years of experience and recognized expertise in IT/network management, SaaS, cloud computing, managed services, telecommunications and outsourcing trends.
Gotransverse: We’ve heard a lot about the subscription economy, but we see the market quickly moving beyond simple subscriptions to consumption or usage-based models. Are you seeing this as well? What ad…
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Enhancing Subscription Models with Consumption-Based Billing
Bloomberg Digital’s recent announcement that it would be putting its news service and TV channel behind a $35/month paywall was the last straw for TechCrunch’s Danny Chrichton, who wrote an article unpacking what he calls the “subscription hell” that has taken over the digital media landscape.
While Chrichton, like many of us, is all in favor of subscription models as a reliable source of revenue (and a way for media outlets to get out from under the thumb of advertising), he says “everyone see…
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Jun 05, 2018
Thought Leadership
Build or Buy? A Common Question about Intelligent Billing Platforms, Solved
When an organization decides to make the switch from a legacy system to an intelligent billing platform, the first question to answer is whether to build or buy. Does it make more sense to develop the new system in house or work with a third-party vendor to implement an existing platform?
The arguments for developing a system in house seem convincing at first. Why pay someone
else to come in and do a job the existing team can handle? But let’s take a closer look at what the decision about buil…
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May 29, 2018
Thought Leadership
Planning for Growth? Future-Proof Your Business
Whether you’re running a startup or leading a new product or service division at a Fortune 500 company, you know that big change happens fast, and if that change is managed effectively, big growth will follow.
But these transformations — transitions from perpetual licensing to subscription models, additions of add-ons to existing offerings or exponential growth in a customer base — put new demands on a business’ existing processes. Outdated systems can encumber progress and thwart success.
When…
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May 17, 2018
Thought Leadership
GDPR: What Is It, and What Does It Mean for Your Company?
Now more than ever, personal data is at the top of mind for both businesses and their customers. How much is being stored? How is it being protected? How is it being used?
A new law enacted by the European Union is designed to alleviate some of that anxiety, and it’s being called history’s most powerful privacy law. The General Data Protection Regulation (GDPR) goes into effect at the end of this month, and it applies to any organization — regardless of where it’s headquartered — that serves in…
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May 15, 2018
Thought Leadership
Spring ‘18 Release: Enhanced Billing Support for Complex Enterprise Environments
Today we announced our Spring ‘18 platform release. This release helps customers improve support for complex business environments and creates better customer experiences and through pricing, invoicing and discounting enhancements.
“Our Spring ‘18 release is focused on enhanced support for the intelligent billing needs of complex enterprise environments,” said James Messer, CEO of Gotransverse. “Businesses of all sizes find themselves facing increased pressure and competition as they strive to …
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May 11, 2018
Thought Leadership
How to Start Thinking about Artificial Intelligence and Machine Learning for the Enterprise
At the recent Monetize conference, I had the honor of participating on a panel hosted by Igor Stenmark from MGI Research, wherein we discussed artificial intelligence and machine learning (AI/ML). I was joined by co-panelist Nagi Prabhu, representing icertis, a leader in the contract lifecycle management (CLM) space, who offered his own perspective on the subjects.
Artificial intelligence and machine learning are two exciting topics that have each officially reached “buzzword” status, but I fin…
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May 08, 2018
Thought Leadership
The 3 A’s of Intelligent Billing Platforms
Once upon a time, the most common business models were strictly transactional: a customer needed a product or service, identified a provider and made a purchase, then provider and customer went their separate ways.
Today’s consumers, however, aren’t looking for one-time transactions but long-term relationships. Whatever they’re in the market for — office supplies, fitness classes, streaming content or software as a service — customers are looking to settle down with businesses they trust.
In re…
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May 02, 2018
Thought Leadership
Impactful Takeaways From MGI Research's Monetize 10 Conference
I recently attended the 10th instance of MGI Research’s Monetize Conference, hosted in San
Francisco. After a day filled with educational panels, leadership presentations, and analyst perspectives, I wanted to share the following particularly insightful and recurring themes around monetization that were prevalent throughout my day:
Leading organizations have identified monetization as a primary opportunity.
No longer can monetization be an afterthought – an isolated, back-office function that …
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