Gotransverse | Blog


Oct 13, 2020 Thought Leadership

Gotransverse in Forbes: Scaling Pay-As-You-Go Billing Models with Automated Mediation

“Usage-based billing requires technology to convert minutes, bits, clicks and numerous other types of data into billable increments. In billing, we call this mediation, and without an accurate and scalable means to convert incremental units into dollars, euros, yen and more, it's difficult to build a sustainable business model based on pay-as-you-go revenue.”James Messer, Gotransverse founder and CEO, in Forbes Pay-as-you-go is nothing new, but as models become more varied and quantities grow, …
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Oct 06, 2020 Thought Leadership

Unpacking Usage-Based Billing Models

We talk a lot about the advantages of usage-based billing: stronger customer relationships, bigger market share, freedom to experiment with new and innovative solutions, and dramatic revenue growth opportunities, for starters. We also talk about how savvy businesses are trading in their legacy billing platforms for more agile systems that allow them to take advantage of these usage-based models. But what, exactly, do usage-based billing models look like? Well, the beauty of usage-based models i…
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Sep 29, 2020 Thought Leadership

How Agile Billing Powers Business Innovation

Historically, progressive businesses — the businesses that want to get ahead — are constantly evolving their business models in order to increase revenue, build and strengthen their customer bases, and grow their market share. And that’s especially true in today’s uncertain economy; for many companies, innovation is no longer about growth but about survival. However, the impact of even the most innovative business models and offerings are limited by one key criteria: whether the business has l…
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Sep 22, 2020 Company News

Gotransverse Is Again Named a Leader in Worldwide Subscription Relationship Management by IDC MarketScape

The Gotransverse team is thrilled to announce that IDC has again named us as a leader in its MarketScape report on Worldwide Subscription Management. Gotransverse was also named a leader in the previous IDC Marketscape: Worldwide Subscription Management 2017 Vendor assessment. “Analyst recognition for our award-winning intelligent billing platform is always gratifying, but we are especially pleased to be ranked as a leader in this latest MarketScape report since the results are influenced by …
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Sep 15, 2020 Thought Leadership

The Case for Automating the Quote-to-Cash Process

As consumers, when we think of billing, we home in on the moment the money changes hands. We authorize autopay, hand over cash, swipe a card, or type in the number (does anybody else have theirs memorized as a result of increased online shopping these last few months, or is that just us?), and that’s all there is to it. But for businesses, the transaction itself is just one small part of the broader quote-to-cash process, which encompasses everything between the presales discussions with potent…
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Sep 08, 2020 Thought Leadership

Mediaocean Calculates Invoices for Billions in Ad Spend with Gotransverse Billing

As the global system of record for the advertising world, Mediaocean brings together brands, agencies, media owners, technology, and data partner for end-to-end ad campaign management. This means they’re dealing with high-volume, complex usage-based billing scenarios for their clients’ media placements. How high-volume? How complex? Mediaocean serves more than 100,000 users worldwide, and they’re processing billions of dollars in annual advertising spend with a wide variety of usage-based model…
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Sep 01, 2020 Thought Leadership

Gotransverse in Forbes: Don't Let Billing Get in the Way of Product Innovation

“In an increasingly competitive marketplace, maximizing operating agility and shortening time-to-market are essential to compete. However, more operations are finding that outdated back-end business systems, such as billing, are stifling front-end innovation.” - James Messer, Founder and CEO, Gotransverse in Forbes As customer preferences evolve rapidly, companies that want to stay competitive are responsible for adapting their sales models accordingly. And lately, the already booming e-commerc…
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Aug 25, 2020 Company News

Welcoming QSC to the Gotransverse Family

We are excited to announce that we have added QSC, a global leader in high-performance audio-video equipment and ecosystems, to the Gotransverse family. The QSC team provides equipment like loudspeakers, amplifiers, digital mixers, and audio processors for commercial use in movie theaters, conference centers, theme parks, and businesses, and they were gearing up to launch its first subscription enterprise software offering: Q-SYS™ Reflect Enterprise Manager, a cloud-based management and monitor…
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Aug 18, 2020 Thought Leadership

4 Key Benefits of Automated Mediation in Billing

Mediation, the process of converting raw usage data into information that’s usable for calculating pricing for invoices, is a critical piece of the billing process. Depending on the size and scale of a business, usage data may come from many sources and in many forms. The key to successfully collecting usage information is normalizing, aggregating, and transforming that data into standard format that is easily digestible for your billing platform — ideally with no manual intervention. While leg…
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Aug 11, 2020 Thought Leadership

3 Companies Leading the Way with Usage-Based Pricing

In recent years, usage-based billing has evolved from a novel, nice-to-have concept into a critical strategy for businesses looking to attract and retain customers, grow revenue, and maintain the strategic agility required to stay ahead of their competition. You can read about the details of usage-based billing and its key benefits here, but here’s a brief overview: Usage-based billing models elevate basic subscriptions with additional, pay-as-you-go offerings that customers can take advantag…
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