Dreamforce ’15 Focuses on IoT
What a week! In his keynote, Marc Benioff described how advances in how products and services tied together create a "connected customer”, accelerate time to market, and have created the IoT revolution. Mr. Benioff talked about businesses focusing on mass customization that will scale the one-on-one customer experience on a global internet-scale.
Salesforce Enters Internet of Things
Dreamforce 2015 kicked off with a big announcement about the coming of Salesforce IoT Cloud. The service, which s…
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New Renovations Encourage Collaboration
Recently at Gotransverse we have been able to move in to our fun and exciting new office space downstairs, still located in our cool and historical "home base" right at the intersection of 7th and Congress in the heart of Downtown Austin. It's a great feeling with some conflicting emotions. In some ways it feels like a great accomplishment and reaching a milestone of months and months of planning and consultation from every group within the company. Yet in other ways, it feels like the beginnin…
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Why Subscription Management is more than just Subscription Billing
We need to be clear that “subscription management” and “subscription billing” are NOT the same.
Subscription billing equates to putting a charge on an invoice at a defined frequency. And that is pretty easy to do.
Subscription management is subscription billing, PLUS:
Automation of turning up services
Automation of turning off services
Verifying entitlement to use a service
Checking limits on use of service and handling overages (charge extra on a usage basis)
View into how customer is …
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Company News from James Messer, CEO of Gotransverse
Greetings,
The second quarter of 2015 proved to be another exciting one for Gotransverse. We are gaining market momentum with each passing week and helping innovative companies disrupt the status-quo and leapfrog the competition.
New President, Michael Beamer
I want to welcome former National Instruments Corp (Nasdaq: NATI) executive Michael Beamer as President. A 23-year technology and business leader with a proven track record of helping build companies for scale, we are proud to have Mike on…
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Marketing Hubris or Not, Are you Ready to Profit from The Internet of Things (IoT)?
A recent article in CIO Insight, The Internet of Things Gets Real, reveals remarkable statistics projecting the IoT’s growth. “According to Cisco Systems, 99 percent of physical objects will eventually become part of a connected network. Meanwhile, consulting firm Gartner predicts that IoT products and service suppliers will generate incremental revenues exceeding $300 billion by 2020. It also estimates an almost 30-fold increase in the number of connected devices from 2009 to 2020, when there …
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Times Square Banner Features Gotransverse
Gotransverse is taking a bite out the Big Apple this week! Our Austin-based company was spotted in Times Square in New York City earlier this week. Be prepared to see more from us as we continue to grow our presence from coast to coast and around the globe.
And as our platform gains industry recognition and our customer base grows, we are looking to expand even more. If you want to join our dream team of technology innovators and leaders, let us know!
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TRACT® Platform Updates – Summer ‘15
Gotransverse is proud to announce new capabilities for its TRACT® platform. Key functionality improvements in ordering, invoicing and worldwide payments have been made. This is critically important for companies with an international customer base to expand business across the globe.
TRACT® Summer ’15 is available immediately with a number of enhanced features.
Marketers can now bulk load promotion codes directly through the application program interface (API), eliminating swivel-chair entry an…
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Budgeting for SaaS Projects in 2016
It’s official—the Cloud has gone mainstream. According to CFO, “software-as-a-service (SaaS) arrangements now outselling licensed software.” This year, 73% of CIOs surveyed by Piper Jaffray have “allocated budget for cloud-related spend”. And as companies explore SaaS, their interest has only increased: Of IT executives who responded to Computerworld’s annual Forecast survey, more than 40% planned for their organizations to spend more on SaaS and a mix of public, private, hybrid and community c…
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Webcast: Why Companies Need a Bookings Policy, and How to Create One
Mike Murphy, Chief Business Officer, GoTransverse
Watch recorded webcast
1 CPE Credit
Cost: Free!
This webinar will cover the ins and outs of booking policies, delivering real-world advice around bookings policy assessment, best practices and pitfalls. Specifically, you will learn:
Why a bookings policy is now standard practice for subscription and services industries.
How to define bookings which align with go-to-market strategies all the way through to contracts
Learn booking nuances betw…
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Order to Cash For The Customer Lifetime Value
We’ve all heard that cash is king, or put another way, cash is the very lifeblood of a business. But today’s usage-based economy for products and services is changing the way companies collect and manage cash. What does a healthy order to cash (O2C) lifecycle look like in a subscription based economy?
When customers pay as they go, you’ve become partners
In the traditional business model, a company sold a product or service, and a customer paid for it all at one time. The exception was utilitie…
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