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Key Learnings from MGI ReThink Billing Innovators Summit West

Billing vendors manage snowflakes. From a distance, the customers look similar. But up close, every single company is unique. ReThink Billing Summit was held last Wednesday, April 29th. Filled with vendors, customers, investors and a few prospects, the content was surprisingly rich and agnostic. 1. Billing as strategic and disruptive imperative Bye-bye relegation to the back-office. In today’s customer-centric economy, billing is a key moment of truth. It can elevate or sink a customer relation…
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Hello Hydrant!

Today I took a quick break to text with a fire hydrant outside of our offices. No, I’m not crazy. I was trying out the award-winning temporary public art project Hello Lamp Post: Austin. Hello Lamp Post: Austin is a city-wide platform for play that lets you talk to the city’s ”street furniture” via text message. The Willie Nelson and Stevie Ray Vaughan statues, bus stops, mailboxes, fire hydrants and manholes—basically anything that has a pre-existing identifier code—are available to talk and s…
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Free Kittens Don’t Exist - Thoughts on Build vs. Buy for Billing Systems

Many companies ponder the feasibility and wisdom of developing their own billing application, particularly if decision makers believe they have properly skilled IT talent to build it. Most times, cost is a huge factor in the decision. The logic goes something like this. . . In-house IT developer on payroll = FREE new billing system It sounds ideal at first. Ditch the clunky, old billing software—or worse—the mind-numbing spreadsheets, in favor of a sleek, custom-built billing system designed to…
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TRACT® Platform Updates – Spring ‘15

It’s been a while since we talked about what’s new in TRACT®, our cloud-based, internet-scale billing and revenue automation platform. Highlights include a native accounts receivable subledger, best-in-class reporting and analytics, and unsurpassed product packaging, pricing and billing flexibility. We believe that Gotransverse has the only true SaaS platform with a sophisticated rating/metering engine and native entitlement management on the market today. Jim, our founder and CEO, summed it up…
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Interview with David Warner, Vice President of Channels

Rob: Hi David. Welcome to Gotransverse. So, let’s cut to the chase. What first sparked your interest in the company? David: Hey, Rob. Since we’re being candid, it was the email from you, Rob Lowe. I saw the name in my LinkedIn and I wasn’t sure if it was cool DirectTV Rob Lowe, creepy Rob Lowe, muscle Rob Lowe…how could I not respond?! Rob: Well, heh, it was none of those. Just me. David: It was enough to start a conversation. I had no expectation and, quite frankly thought it would go nowhere.…
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Join Gotransverse at Convergence 2015

Convergence 2015 is right around the corner! As a first-time exhibitor, Gotransverse is excited to participate in this chance to connect with experts and partners from all around the Microsoft ecosystem. The Expo at #CONV15 will be brimming with groundbreaking technology and solutions from providers in every industry, including TRACT™ by Gotransverse. TRACT’s usage-based billing solution works directly with Dynamics ERP to help smart leaders eliminate operational silos and “swivel chair” data e…
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Growing a Successful Software Company is like Running a Marathon

“You can’t sprint a marathon” As a half marathon running coach and a runner recently completing my second full marathon, I can attest to this statement. As the software engineering manager for a SaaS-based complex billing solution, I can also attest that growing a successful software company is like successfully running a marathon. While it may be easy to do that 10K or even half marathon, the real test comes when you go for the full marathon. For a full marathon you can’t just show up on race …
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Proud To Be Built In Austin

Last year was a great year for Austin startups. According to the 2014 Annual Report released last week by Built In Austin, investment in local startups increased 123% over 2013. Austin’s Tech Ecosystem James Messer, Co-Founder, President and CEO of Gotransverse, is excited to be a part of the startup ecosystem in Austin. “Being headquartered in Austin has opened many opportunities for our company,” says Messer. “Building networks with other technology leaders and fostering mutually beneficial p…
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A Conversation with Mike Murphy

Rob: Tell me a little about your previous experience with cloud-technology and billing? Mike: In a galaxy far, far away...just kidding. A former company I was working at was rolling out various Cloud and SaaS offerings to the marketplace. We first tried to build it ourselves, but the time to market was just too long. So we went the M&A route and acquired a series of Cloud/SaaS businesses in order to speed up our time to market. We quickly realized that integrating these companies went well …
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Automating Order-to-Cash Solves a Lot of Problems

Benchmark research confirms that a majority of businesses have their data spread across too many systems. With no single system of record to track sales from quote to contract to invoice to payment collection, companies must deal with the complexity of sifting through multiple versions of the truth and manually-entered, error-prone data. Sound familiar? Manual processes, built on spreadsheets or emails, are the source of multiple issues: • Delayed product launches • Slow order fulfillment or pr…
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