Dec 22, 2020
Thought Leadership
3 Pricing Models to Drive Recurring Revenue
For businesses looking to grow the bottom line, while providing ongoing value to customers and making accurate forecasts, recurring revenue is the gold standard. But recurring revenue is not a one-size-fits-all billing model. In fact, it can take on countless different forms depending on a particular company’s needs — what makes the most sense based on the type of goods and services offered, or what provides most value for (and generates most demand from) new and existing customers.
Let’s take …
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Dec 15, 2020
Thought Leadership
Subscription Services: How Many Is Too Many?
Once upon a time, subscriptions were reserved for print magazines and newspapers. But today, consumers can buy just about anything as a subscription, from music and movie streaming to groceries and pet food to cosmetics, at-home workouts, and cozy socks.
For businesses looking to build predictable recurring revenue, the subscription service is a dream. But how much longer until consumers reach their limits? Those $9.99/month fees are easy to “set and forget” while we enjoy our favorite things, …
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Dec 08, 2020
Thought Leadership
The Power of Real-Time Billing Data
If there’s one trend that’s common among every industry today, it’s that the market is more crowded and customer expectations are higher than ever. As technology enables lighting-speed innovation, companies are finding new opportunities and new competition in equal measure, and it’s becoming more and more critical for these companies to identify and act on emerging trends.
All this is to say, now more than ever, businesses need consistent access to the relevant, accurate usage and billing data …
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Nov 30, 2020
Thought Leadership
Five Key Benefits of Billing Software Built for Recurring Revenue Businesses
Last month, Gotransverse’s president, Michael Beamer, and Forrester senior analyst Lily Varon gave a webinar about the benefits of billing software that’s designed and built specifically to support recurring revenue. According to Varon (author of the Forrester Wave: Saas Billing Solutions Report), more than one third of firms are currently looking to invest in new financial software from vendors other than the ones they currently use. In response, she and Beamer encouraged firms to look for sof…
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Nov 24, 2020
Company News
Gotransverse Named One of Austin’s Top Workplaces in 2020
In a year that’s been full of challenges and uncertainties, we’ve been fortunate here at Gotransverse that there have been several silver linings. Most recently, we were thrilled to learn that we’ve been named a winner of the Austin American Statesman’s Austin Top Workplaces 2020 Award.
Even sweeter, the Statesman’s list is based entirely on employee feedback, making it a truly effective look at just what kind of workplace Gotransverse is. The survey measures 15 drivers of successful company cu…
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Nov 17, 2020
Company News
Gotransverse and Snowflake: The Perfect Billing Partners
Snowflake users, great news: you can now step up your billing reporting, visualization, and analytics game thanks to our expanded partnership with the cloud data platform.
Gotransverse’s status as a Snowflake technology partner isn’t new — Premier Data Access has provided direct access to data (and thus the power to generate comprehensive reports quickly) via Snowflake since 2019. But now we’re excited to provide enhanced consumption-based billing support by offering Premier Data Access throug…
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Nov 10, 2020
Thought Leadership
After 20 Years of Billing, What’s the Same & What’s Changed
Recently I had reason to revisit an article that I had written for TMC late in 2000: Beyond Flat Rates and Flat Revenue: IP Mediation Helps ICPs Bill for Usage and Boost Profits. As I read through it, I was struck by how much the main in themes of that article still resonate in our daily conversations with clients and prospects in 2020. The key themes I wrote about then are still two of the key themes driving our business today: first, that usage-based pricing is an important addition to subscr…
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Nov 03, 2020
Thought Leadership
Retail Energy Providers Require New Modern Billing Solutions
Gotransverse is a proven, cloud-native platform for complex billing use cases across a wide range of industries and business domains. One specific industry starting to see increased demand for new monetization models that can only be solved by a cloud native, agile solution like Gotransverse, is the retail energy space.
Many retail energy providers are running their billing operations on very custom, and in many cases very old, in-house systems. The programming languages used by these systems a…
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Oct 27, 2020
Thought Leadership
Subscription Show Recap – The Latest and Greatest in All Things Subscriptions
For those of you who aren’t familiar with Subscription Show, it’s one of the only vendor-neutral conferences designed to educate current and future subscription businesses on the ins and outs of building and growing a subscription business. There are 7 tracks – Market Trends & Dynamics, Business Growth & Optimization, Subscriber Retention, Subscriber Acquisition, Recurring Payment Optimization, M&A and Validation, and Solution Provider Demos. Just like all the other conferences righ…
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Oct 20, 2020
Thought Leadership
Adapting Business Models to Thrive in Uncertain Times
When COVID-19 shut down cities across the United States in March (Friday the 13th here in Austin, to be specific), businesses in every industry were launched into survival mode. For a minute there, everybody froze as schools and office buildings emptied, restaurants and retail stores closed down, and “social distancing” became everybody’s favorite new buzzword.
But very quickly, we saw something incredible start to happen: businesses began to adapt. Restaurants began offering curbside pickup, …
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