Jun 28, 2016
Thought Leadership
Rise of Digital Enterprise Services
The rise of digital enterprise services is having a huge impact for existing providers. Research from Gartner suggests Communication Service Providers (CSPs) are creating new revenue streams and improving customer engagement through digital transformation. The report titled, “Research Roundup: Digital Transformation for Communications Service Providers” by Analyst Gyanee Dewarain, highlights key considerations and research for providers who are implementing digital services in their enterprise.…
Read More
Driving Revenue with New Pay Models
Whether it is traditional service providers looking to create new offerings, or new companies launching their innovative products to market, being able to package and price offerings in any way is key to capturing market share quickly and ensure top-line revenue growth. The shifting of our global economy to digital business is driving change across every industry to adopt innovative revenue and pay models.
Digital Disruption Brings New Business Models
Forrester analyst, Dr. James McQuivey, defi…
Read More
Gotransverse Recognized by the SIIA CODiE Awards, Pipeline Innovation Awards and Stevie American Business Awards
They say April showers bring May flowers but for Gotransverse, it brought top industry accolades!
Gotransverse’s flagship cloud-based subscription and usage-based billing platform, TRACT®, was recognized by three distinguished award programs – the SIIA CODiE Awards, the Pipeline Innovation Awards and the Stevie American Business Awards – for excellence and innovation in the industry.
Gotransverse’s TRACT platform is a sophisticated billing and monetization solution, and we’re thrilled to see it…
Read More
Gotransverse Wins 2016 SIIA CODiE for Best IoT Solution
As an indicator of Gotransverse’s dominant position as the software industry’s leader in monetizing the Internet of Things, Gotransverse was awarded first place in the Best IoT Solution category for the prestigious SIIA CODiE Awards.
The Software & Information Industry Association (SIIA) is the principal trade association for the content, education and software industries. These awards are the only peer-recognized program for these industries and are an incredible mark of validation for our…
Read More
Scaling for Business: Not Just About Volume
I enjoy spending as much time as I can with our clients to understand their business growth plans and current challenges. A common theme in these discussions is business scaling.
During my nearly 20 year tenure running IT solutions for a fast growing, billion-dollar public company, I learned that selecting the right technology was more about the company’s and solution’s ability to handle future complexities at scale as opposed to trying to solve a specific requirement today. Why? The only requi…
Read More
Powerful APIs and Webhooks Are Changing Digital Business
Digital business innovation requires a robust and nimble technology stack that not only scales quickly when the market demands, but integrates quickly as part of an overall digital ecosystem. Today's digital tech leaders rely on cloud-based platforms with sophisticated Application Programming Interfaces (APIs) and webhooks to provide complete end-to-end business solutions.
With digital services rapidly expanding in so many different forms—mobile, streaming video, Internet of Things (IoT)— it is…
Read More
ERP's New Challenger: Agile Monetization Platforms
Over two decades ago, the leaders of MGI Research prognosticated that massive business transformations would result from what we now know as Enterprise Resource Planning (ERP) technology. While ERP is now common vernacular and a staple technology for mid-market and Fortune 1000 companies, MGI believes the next transformative business technology is near.
The next transformation will be ushered in by what MGI has dubbed Agile Monetization Platform (AMP) technology. This technology was born as a r…
Read More
How Agile Monetization Works with Complex Event Processing to Maximize Efficiency
As new digitalized products and services are offered in the business-to business and business-to-consumer markets, companies have an opportunity to transform their customer interactions by taking advantage of real-time data analysis. Businesses offering digitalized products, such as OTT streaming video, have been pursuing Complex Event Processing (CEP) systems to help them create a better experience for customers through enhanced personalization. This helps to increase wallet share and reduce c…
Read More
Pitfalls to Avoid When Automating Complex Monetization Processes
I recently had the opportunity to participate in a webinar with Ted Brookbank, Senior Vice President at ATG. We discussed how product and pricing strategies are evolving and how they’re impacting finance professionals, especially those that are responsible for managing their companies’ revenue streams.
Our conversation focused on how enterprises of all shapes sized in all industries are struggling with the monetization of their offerings in the new “as a service” world we are living in. Ted sha…
Read More
Monetize Customer Usage Data to Generate New Revenue
The ability to monetize enterprise data gives companies the ability to seek new opportunities, expand into new markets and develop innovative new products. Data monetization is generating a lot of interest in the C-suite and corporate boardrooms; already, industry analysts have called enterprise data “the new cash cow” and “the new gold rush.”
CIOs along with sales and marketing executives are under pressure to turn data into new revenue opportunities. If your company already collects usage dat…
Read More
